Design Brief

Residential design usually begins with a document called a “brief.” It lists rooms, areas, functions, and stylistic preferences. It appears clear. Yet a residential brief is rarely a clear problem statement. More often, it is a projection of desire. And desire does not remain pure. It carries conflicting expectations between husband and wife. It is compounded by approving officers interpreting the same policy in different ways. It can conceal the designer’s blind spots around cost and buildability. It also inherits market habits and entrenched assumptions.